Be Content with your Content
Content. A necessary, yet often exhausting part of any business. Whether you love it or hate it, social media is here to stay. Sure, the channels we use may change, but I think it’s fair to say that social media will need to be a (large) part of every marketing plan moving forward.
Even curating content for your personal social accounts can be a chore, adding content creation for a business is … phew … exhausting. Speaking on Content Marketing - here’s a few facts:
While 84% of organizations report having a Content Marketing strategy, only 11% evaluate their plan as excellent.
54% of marketers say that creating quality content that generates leads is their biggest challenge when it comes to content marketing.
Other challenges include finding ideas for new content, managing an editorial calendar and developing content that resonates with their target audience.
87% of marketers named social media as the number one way to distribute content.
Only 30% of Brands are outsourcing content creation - which means 70% are carrying that all on their shoulders.
60% of marketers report creating at least one piece of new content each day to keep a consistent social presence.
57% of marketers reported that new, custom content was a top priority for future marketing plans.
Now that we’ve chatted stats - let’s chat about how to get your Brand into the Content Marketing game, without burning yourself out. Most large companies employ an entire marketing team, which includes a group of professionals that create and manage content. Us small businesses can’t always afford a team of specialists, but what we can afford is to gift out product to the pros. You know the pros I’m talking about ….. Splashers! Many Brands see Influencers as a way to promote their product/service, but too often forget that Influencers are also the masters of content creation. Letting Influencers take the reign on your content creation not only gives you a (much needed) break, but also gives your audience a view into your Brand through a new set of eyes.
Let FlipperSplash help you find the perfect Splasher to help you build content and reach your ideal target market! It’s time to be content with your content, you work hard enough!