Don't Forget the Cherry on Top!

What does your Marketing Plan look like?

Whether you are planning to spend $200 per month or $10,000, it's important for the survival of your Brand to make every penny count. We have worked with many companies that were frustrated and not even aware of the ROI (Return on Investment) of their past campaigns. In an effort to help out the small companies that we work with and the ones that we hope to work with in the future, we have created a short list to help out.

Top 5 things to consider when you are coming up with your Marketing Plan for 2022

1. Don’t be afraid to look back. Take the time to look back on past marketing efforts and use them to guide you to a fresh, new plan for 2022!

- What worked and what left you wishing that you had made a different choice?

- Try to recall the results that made you and your team the proudest.

- No need to reinvent the wheel, if you have a system in place that is growing your Brand but keep in mind, audiences change along with expectations.

2. Create your ultimate Customer Avatar Star. Think about your target audience and who your ideal consumer is.

- This is the person that sees your ad and takes action.

- Has it changed or is it the same?

- An Avatar Star has 5 points, Gender, Age, Location, Wants, Needs

- Envision this Star everytime you create your ads.

3. Pick your platform. What Platforms do you want to use for advertising in 2022?

- How much of your budget will be dedicated to Social Media outreach and ads?

- Have you worked with Influencers micro or macro that you want to continue working with?

- Create a posting schedule for Social Media and stick to it. Your audience will begin to count on it.

- If you choose to advertise on Social Media, be prepared to engage through transparent, honest conversations with your target audience, existing community and new potential customers, alike.

4. P-I-V-O-T. Or at least be prepared to pivot if needed.

- Because of the past couple of tumultuous years, it is imperative that you have a Marketing Plan B.

- The Social Media platform that may have performed best for you in the past, does not mean that it will in the future.

- Regardless of the size of your team, it is important to have a real conversation weekly about results and fresh ideas. For all of you "one-person trams" remember to check in weekly and hold yourself responsible for staying the course or making pivot.

5. Define a budget. Once you have a budget, you can start to break it down to unique channels and marketing opportunities.

- Break up the year into 4 quarters.

- Consistency is key to determine if an ad/sales funnel is working

- If the first quarter does not meet your expectations, make a few tweaks for the second quarter. A simple change from Facebook to Instagram may make all the difference?

- Keep 10% of your budget available each month to try something different or add it to the sales funnel that is really on fire! This simple adjustment could mean that you get 10% more potential business each month than you initially projected. Think of it as an unexpected cherry on top!