MOMSQUAD Clothing and the Boss Babe Behind It
It is with extreme pleasure that we get to introduce you to Amy Astrowsky, founder of MOMSQUAD CLOTHING. Her background and start-up acumen may just be the boost you need to start your own business..
Your background sounds so interesting, can you fill us in on what got you heading down the path to create Mom Squad Clothing?
I am a mother, designer and triathlete, I had opportunities to have my own line in the past and was never truly interested, until MOMSQUAD CLOTHING. I truly had an ‘aha’ moment after feeling disconnected from the luxury active brands out there. I was not inspired to buy anything and was getting more and more outraged at the pricing of these brands. As a mom, I need to balance my budget, and be mindful of my spending – but I still want great clothing that performs and makes me look and feel great. So I was truly inspired to create MOMSQUAD for moms like me.
Did you ever envision yourself as a founder of a clothing line like Mom Squad?
Honestly no, I had been approached in the past to start my own fashion clothing line but was always happy working for someone else...I didn’t think being an entrepreneur was for me. I truly had an aha moment that compelled me to start this business.
When you try to define your perfect customer, what comes to mind?
My customer is a mom, is active......for the most part has a workout and wellness routine, and wants great items without the big expense.
What was the reaction of friends/family when you told them that you were going to create this line?
Overwhelming support, I was blown away... still am... by the support.
You mentioned that "awareness" is one of the biggest challenges for your business. Besides getting potential customers acquainted with your line, are there a few other major obstacles that you have faced and how did you overcome them?
As a new small business owner, there have been many challenges and times where I have had to pivot. I think being flexible and staying true to my ‘WHY’ has been crucial.
How did Covid affect your young company? How did you have to pivot during 2020/21 to adapt your sales efforts?
Well, when I first started working on MOMSQUAD, I never imagined I would be launching my company during a pandemic and countrywide shut down. I launched on Mothers Day 2020, so I have only known this business during covid.
Do you have a favorite item in your line?
Oh wow, can I pick 2.....i LOVE the ENERGY SEAMLESS BRA, and my fav legging – truly ever – the ICON LEGGING, for that item I have had so many requests for more color, that 2 more colors are coming in September.
If there was only one gift from Mom Squad Clothing that someone could get their best friend, what would you suggest?
Well, I would need some information; is there friend active.......what kind of workouts does she do.........for example if she is a walker/hiker and lives in leggings I would suggest the CAMO SEAMLESS LEGGINGS, if she is into HIIT workouts I would suggest the ICON LEGGING.
As a mom, I can tell you first hand that Mom Squad Clothing looks so comfortable. Can you tell us about the design/fabric choices that you made when you were creating the line?
It truly is so comfortableI am inspired by my life, I am busy and need items that serve multiple purposes. My leggings all have the same purpose; to hold you in and support you, engineering high waisted styles that stay put and don’t roll down. Bras that you can wear to workout or wear all day. Each item I design has a purpose and a function to it, nothing is just thrown together. Color choice is very personal, I love color....but I want clothing that makes me look great, I want the items to bring out my best features. For leggings I choose colors that are seasonless, and will not show sweat or be so light and see through.
Can you fill us in on any future items that you're excited to launch?
YES. I am launching this fall, the most gorgeous cell phone pocket legging and high impact bra.......it is truly my fav items. Look for them in late October
On a personal note:
Now that we see a light at the end of the Covid-tunnel, do you have a place in mind that is your first travel destination? Why?
I am excited to just get back out there, I really want to hit the road and check out amazing hiking spots in Arizona and Utah.
Do you have a favorite restaurant in Southern California that you've been excited to get back to?
I love some of the local places here in the South Bay, I am excited to support all the local restuarants that have made it through this hard year. A few favs: HOOK N PLOW, THE ROCKEFELLAR.
When you get the chance to relax with your girlfriends, what's your drink/coffee of choice?
We are all fans of a good wine, I am not much of a drinker but for sure love glass when spending time with friends.
If you could give a piece of advice to other mom-founders, what would that be?
You can do it. I think being a mom gives us truly a super power, so stay true to your ‘WHY” and you can make anything happen.